As a result, markets are fragmenting and a growing number of hotel chains are embarking upon major upgrades. The implications of this investment are significant: these are high priced – and highly valued – pieces of equipment, and as a fundamental component of the customer experience, organisations cannot afford to have these much publicised pieces of equipment broken or missing.
It is therefore essential to put in place a far more robust and effective process for tracking and maintaining it.
Whilst most organisations in the leisure industry candidly admit that manual tracking processes are inefficient and often inaccurate, the majority have eschewed the barcode alternative. Few high-end hotels want to ruin the aesthetic of expensive furniture or pictures with a prominent barcode and for gyms, the fear is that using barcodes will result in damaged tags due to high wear and tear.
In contrast, small passive RFID tags can transform the audit process and, critically, remain completely out of customer view. The speed and efficiency of the process significantly reduces time and costs, whilst improving audit accuracy.
Improving insight into this expanding asset estate is key. Combining asset forecasting with improved asset accounting and the ability to negotiate lower insurance premiums based on asset accuracy is fast becoming an essential component of a well-run, competitive leisure business.